Luxury retail brands and their consumers in emerging markets : developing mobile marketing and sustaining the brand value

Understanding an individual’s self-interests remains a challenging task for consumer marketing because brands have no direct access to individual’s inner mind in order to satisfy his or her consumption-related wants, needs and expectations. In the case of luxury brands, customer service experts only...

Full description

Bibliographic Details
Main Author: Lee, Larry W. K.
Published: Durham University 2016
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.693508