"It has hit us like a whirlwind" : the impact of commercial television advertising in Britain 1954-1964

The Chairman of the advertising agency, Foote, Cone and Belding, claimed that the launch of the new advertising medium of commercial television, in 1955, was a ’whirlwind’ for his industry. New disciplines, new techniques, and new relationships with the production industry had to be established, and...

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Bibliographic Details
Main Author: Payne, Alison Jane
Published: Birkbeck (University of London) 2016
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720360