Social collaboration for corporate innovation management

This dissertation explores the potential of using social media to achieve a higher degree of effectiveness in innovation management in a corporate context. To date, the general discussion has mainly focused on certain aspects of social media, like for instance the mass-scale networking of users of d...

Full description

Bibliographic Details
Main Author: Leopold, Helmut
Other Authors: Hutchison, David ; Rouncefield, Mark
Published: Lancaster University 2017
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.721769