Optimal real-time bidding for display advertising
Real-Time Bidding (RTB) is revolutionising display advertising by facilitating a real-time auction for each ad impression. As they are able to use impression-level data, such as user cookies and context information, advertisers can adaptively bid for each ad impression. Therefore, it is important th...
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University College London (University of London)
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.756027 |