Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour.

This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity and social comparison act as antecedents to consumers’ self-esteem and produc...

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Bibliographic Details
Main Author: White, Samantha Karen
Published: University of Canterbury. Department of Management, Marketing and Entrepreneurship 2015
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