The impact of corporate stadium sponsorship
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obt...
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| Format: | Others |
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CSUSB ScholarWorks
2007
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/3261 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4345&context=etd-project |