Formulation of marketing strategies for a European brand steam iron in Hong Kong to challenge the Japanese market leader.
by Lam Siu-wah, Echo, Wu Kim-shu, Patrick. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. === Bibliography: leaf [123]
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Format: | Others |
Language: | English |
Published: |
Chinese University of Hong Kong
1989
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Online Access: | http://library.cuhk.edu.hk/record=b5886144 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318358 |