Segmental contribution accounting system design for marketing performance assessment: a hypothetical case.
by Fong Kwan-ting, Ronald, Koo Cheuk-wah, Anthony. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 56-58). === ACKNOWLEDGEMENT --- p.i === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF FIGURES --- p.v === LIST OF EXHIBIT...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1994
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| Online Access: | http://library.cuhk.edu.hk/record=b5888057 http://repository.lib.cuhk.edu.hk/en/item/cuhk-319317 |