Shopping Pattern Differences of Physically Active Korean and American University Consumers for Athletic Apparel
As sports are globalized, sports products are sold nationally and internationally. To sell more sports products to sports consumers, sports consumers shopping characteristics are an important area in sports marketing research. However, previous studies have not investigated specific shopping pattern...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0878 |