The Use of Sports Related Emotions in Advertisements: Increasing Purchase Intent. Affective Marketing Model Development
This study intended to extract factors that could be successfully used to increase purchase intent. Moreover, this study attempted to increase existing knowledge in marketing of sportswear. This study's main focus was to test which emotions are the most commonly experienced by the respondents d...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1961 |