Determinants of Mass Customization Adoption: Relationship Management in the Apparel Industry
The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 cons...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3049 |
| Summary: | The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 consumers. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. === A Thesis submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Master or Science. === Fall Semester, 2005. === June 11, 2004. === Includes bibliographical references. === Susan S. Fiorito, Professor Directing Thesis; Jeanne Heitmeyer, Committee Member; Pushkala Raman, Outside Committee Member; Tonya Toole, Outside Committee Member. |
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