Predicting Consumers' Intentions to Purchase Co-Designed Apparel Products on a Mass Customized Apparel Internet Shopping Site

The purpose of this study is to predict consumers' purchase intentions toward mass customized apparel products by assessing consumers' 1) attitudes toward behavior, 2) perceptions of social pressures by others (i.e., subjective norm), 3) perceptions of ease or difficulty in the co-design p...

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Bibliographic Details
Other Authors: Kang, Ju Young (authoraut)
Format: Others
Published: Florida State University
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