Relationship Building in Services Marketing
Firms have come to believe that the means to inculcate loyalty and to retain customers is to establish a relationship with them through relationship marketing. Global spending on relationship marketing topped $11 billion in 2010, yet only about half of the firms surveyed in a recent Forrester Resear...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 |