The Effects of Brand, Design, and Price on Intent to Purchase an Activity Tracker

As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT-combined sport device called "Activity Tracker." It...

Full description

Bibliographic Details
Other Authors: Oh, Kyoungwhan (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-8861