The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion methods. However, according to a Sport Business Research Networ...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9501 |