Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand
Sport management researchers have not studied sport markets, despite their importance to the discipline. In this dissertation, I report on two ethnographic case studies where I worked with new sport organizations to design and conduct market research. Working in this capacity, I observed how sport m...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_SUMMER2017_McLeod_fsu_0071E_14010 |