Social Media Systems Engineering for Businesses

Recently, many businesses are finding new ways to reach out to millions of people using a tool known as social media. Utilizing this tool, businesses are able to market their brand as well as instill company pride in their customers and employees. Top Fortune 500 companies like Walmart, Exxon Mobil,...

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Bibliographic Details
Main Author: Nguyen, Steve Huy
Format: Others
Published: Digital Commons at Loyola Marymount University and Loyola Law School 2014
Subjects:
Online Access:https://digitalcommons.lmu.edu/etd/427
https://digitalcommons.lmu.edu/cgi/viewcontent.cgi?article=1426&context=etd