A study of the effectiveness of marathon sponsorship as an enabler of brand extension
Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2010 === A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is...
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| Language: | en |
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Cape Peninsula University of Technology
2012
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| Online Access: | http://hdl.handle.net/20.500.11838/1705 |