A conceptual framework of marketing Chinese tourist to the Western Cape wine routes
Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008 === Resident within the context of tourism marketing, this research, following a proposal that marketing the Western Cape Wine Routes, as a destination component, may enrich and strengthen the image and competitio...
Main Author: | Jiang, Peng |
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Language: | en |
Published: |
Cape Peninsula University of Technology
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/20.500.11838/1713 |
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