SERVQUAL in an internal nonprofit market : psychometric issues

Thesis (MTech (Marketing))--Cape Technikon, 1999. === Quality of service, as perceived by the customer, has been shown by research to be a critical factor contributing to organizational performance in recent years. Therefore, the management of service quality is a key variable, and for service qua...

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Bibliographic Details
Main Author: Pitt, Marelise
Other Authors: Bruwer, Johan de W
Published: Cape Technikon 2016
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