SERVQUAL in an internal nonprofit market : psychometric issues
Thesis (MTech (Marketing))--Cape Technikon, 1999. === Quality of service, as perceived by the customer, has been shown by research to be a critical factor contributing to organizational performance in recent years. Therefore, the management of service quality is a key variable, and for service qua...
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| Language: | en |
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Cape Technikon
2016
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| Online Access: | http://hdl.handle.net/20.500.11838/2095 |