The value of corporate communications as a strategic management function to top management

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. === This mini dissertation reports on the findings from a study on Chief Executive Officers of dually listed companies which, measures the value they place on Corporate Communication professionals. Using t...

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Bibliographic Details
Main Author: Toyer, Ayesha
Other Authors: Bechan, Nirvana
Language:en
Published: Cape Peninsula University of Technology 2016
Subjects:
Online Access:http://hdl.handle.net/20.500.11838/2316