The effect of anti-establishment branding on teenage consumer behaviour within the action sportswear market
Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2013. === This study aims to investigate the effect anti-establishment branding has on teenage consumer behaviour within the action sports market, as well as the vario...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10321/918 |