Influence of pharmaceutical advertising on consumers: an exploratory descriptive study
Pharmaceutical advertising involves the advertising of medicines, medical devices, and healthcare services. A review of available international literature indicates the belief that pharmaceutical advertisements negatively affect healthcare decisions made by consumers. Very little research has been c...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2007
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| Online Access: | http://hdl.handle.net/10948/658 |