Measuring brand loyalty in agribusinesses / Catharina Maria Wiese
Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been conducted. The primary purpose of this study was to measure brand loyalty in th...
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| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10394/16355 |