Applicability of the SERVQUAL instrument under South African conditions : an assessment of four situations
On-going research in recent years has shown quality of product and service, as perceived by customer, relative to competition, to be the single most important factor contributing to organizational well-being. Quality of product and service also presents one of the most significant opportunities for...
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| Format: | Others |
| Language: | English |
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Rhodes University
1992
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| Online Access: | http://hdl.handle.net/10962/d1001627 |