Demographical diversity influence on online shopping orientation and propensity to buy online
Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demograp...
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| Format: | Others |
| Language: | English |
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Rhodes University
2010
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| Online Access: | http://hdl.handle.net/10962/d1002784 |