The customer gap between patients expectations and perceptions of service quality in optometric practices

Thesis (MBA)--Stellenbosch University, 2008. === ENGLISH ABSTRACT: Optometric practices, as every other organisation, are becoming more aware that the ability to address your patients' needs is the latest challenge and secret to future success. The purpose of this study is to determine the ga...

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Bibliographic Details
Main Author: Snyman, Christine
Other Authors: Butler, Martin
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2011
Subjects:
Online Access:http://hdl.handle.net/10019.1/18187