Customer relationship management in the Internet era : a guide for SMEs in the field of software-based CRM

Customer relationship management in the Internet era : a guide for SMEs in the field of software-based CRM

Thesis (MBA)--Stellenbosch University, 2003. === ENGLISH ABSTRACT: The competitive situation in all markets is becoming stronger, and intemationalisation, deregulation, shorter innovation cycles, and the increasingly technical similarity of products is further intensifying competition. There is a...

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Bibliographic Details
Main Author: Mentz, Oliver
Other Authors: Loubser, S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer relations > Management
Information technology
Internet
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/53343

Internet

http://hdl.handle.net/10019.1/53343

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