The development of a blueprint for a key account management strategy to differentiate business in the liquid beverage industry

Thesis (MBA)--University of Stellenbosch, 2011. === ENGLISH ABSTRACT: In the marketing of products and services to the business-to-business environment, companies need to be cognisant of the higher demands of its key accounts. This has lead to the introduction of key account management (KAM) proces...

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Bibliographic Details
Main Author: Kruger, Pieter Ernst
Other Authors: Herbst, F. J.
Language:en_ZA
Published: Stellenbosch : University of Stellenbosch 2011
Subjects:
Online Access:http://hdl.handle.net/10019.1/8534