The development of a blueprint for a key account management strategy to differentiate business in the liquid beverage industry
Thesis (MBA)--University of Stellenbosch, 2011. === ENGLISH ABSTRACT: In the marketing of products and services to the business-to-business environment, companies need to be cognisant of the higher demands of its key accounts. This has lead to the introduction of key account management (KAM) proces...
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Language: | en_ZA |
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Stellenbosch : University of Stellenbosch
2011
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Online Access: | http://hdl.handle.net/10019.1/8534 |