Customer relationship management in the hospitality industry : identifying approaches to add stakeholder value
Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: The aim of this study was to determine approaches to CRM within the luxury hotel sector in Cape Town in order to add value not only to guests, but to all stakeholders of the hotel. This was done by conducting a...
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Language: | en |
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Stellenbosch : Stellenbosch University
2010
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Online Access: | http://hdl.handle.net/10019.1/967 |