An analysis of customer service in an optometric practice
M.Comm. === The importance of service is constantly increasing in most economies (Gronroos 1988), and service is becoming exceedingly vital to success for manufacturers of goods as well. Service is very frequently referred to as the definitive competitive tool (Kyj 1987; Coppett 1988) and some write...
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2012
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| Online Access: | http://hdl.handle.net/10210/5886 |