Service quality expectations and perceptions held by CIBA vision's customers.

Service quality expectations and perceptions held by CIBA vision's customers.

The contact lens market in the United States is a multi-billion dollar market and data indicates that almost 13% of all Americans wear contact lenses (Beales, 2003:paragraph 3). Beales (2003: paragraph 3) states that there are four major manufacturers of contact lenses (e.g., Johnson & Johnson,...

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Bibliographic Details
Main Author: Charafaray, Arifa.
Other Authors: Vigar-Ellis, Debbie.
Language:en
Published: 2010
Subjects:
Ciba Vision (Firm)
Customer services.
Service industries > Marketing.
Theses > Management studies.
Online Access:http://hdl.handle.net/10413/1884

Internet

http://hdl.handle.net/10413/1884

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