A study investigating M.L. Sultan Technikon's students awareness and rating of the Technikon's presence on the World Wide Web.

A study investigating M.L. Sultan Technikon's students awareness and rating of the Technikon's presence on the World Wide Web.

This paper serves to outline the advantages of a tertiary institution, in having a Web site as a form of advertising. It draws on theories of consumer behaviour and services marketing in order to establish the basis for Internet advertising, in relationship with literature obtained on Web based mark...

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Bibliographic Details
Main Author: Singh, B.
Other Authors: Mbanga, Pumela.
Language:en
Published: 2011
Subjects:
Internet advertising.
Internet marketing.
World Wide Web.
Universities and colleges > Communication systems.
Universities and colleges > Computer networks.
Scholarly web sites.
Theses > Business administration.
Online Access:http://hdl.handle.net/10413/3804

Internet

http://hdl.handle.net/10413/3804

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