An investigation into the elements of packaging and its influence on the consumer at the point of purchase.

The exact nature of the point of sale can vary considerably, from huge hypermarkets to roadside stalls and cafes. At each of these, the consumer is faced with a dizzy array of products to choose from. In all of these instances, packaging can provide the trigger for differentiating the product and he...

Full description

Bibliographic Details
Main Author: Naidoo, Yuveseri.
Other Authors: Salence, Marc.
Published: 2011
Online Access: