The impact of the colour red on product price perception in retail print advertising
An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising. === ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising g...
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| Language: | en |
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University of South Africa
2009
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| Online Access: | http://hdl.handle.net/10500/63 |