An exploratory study of the South African fast moving consumer goods industry (FMCG) on the role of brand management and its impact on financial measures

Research report presented to SBL, Unisa, Midrand. === The subject on the role of branding in delivering financial growth has been a debate for most marketers and financial managers. This is because the marketing subject by its nature is intangible and therefore difficult to measure. This misunder...

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Bibliographic Details
Main Author: Fihla, Nokuthula
Published: 2010
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