Competitive advantage through relationships in ABSA Private Bank

This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the p...

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Bibliographic Details
Main Author: Browne, Richard
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10500/4448

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