The role of ethical business behaviour awareness in consumer sports supplement purchase intentions
The gap between ethical purchase intentions and ethical purchase behaviour is well-documented. Although this gap can be bridged by increasing the level of awareness among consumers with regards to ethical business practices, it was found that consumers between the ages of 19 to 56 years were alread...
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| Format: | Others |
| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10500/4653 |