The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry

The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and increasing product parity have elevated the importance of advertising creativity. Given t...

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Bibliographic Details
Main Author: Fourie, Mashinka Lisa
Other Authors: Ms N Kleyn
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/2263/23404
Fourie, ML 2007, The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23404 >
http://upetd.up.ac.za/thesis/available/etd-03232010-125615/