The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry
The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and increasing product parity have elevated the importance of advertising creativity. Given t...
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2013
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Online Access: | http://hdl.handle.net/2263/23404 Fourie, ML 2007, The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23404 > http://upetd.up.ac.za/thesis/available/etd-03232010-125615/ |
Internet
http://hdl.handle.net/2263/23404Fourie, ML 2007, The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23404 >
http://upetd.up.ac.za/thesis/available/etd-03232010-125615/