Cigarette smokers' perceptions of fear-appeal advertising
The question of whether or not advertising is effective has been a topic of research for decades. More specifically, this research asks the question of advertising effectiveness regarding anti-smoking advertising by the use of a method of advertising known as ‘fear-appeal advertising’. Due to the na...
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2013
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Online Access: | http://hdl.handle.net/2263/23789 De Bruin, L 2006, Cigarette smokers' perceptions of fear-appeal advertising, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23789 > http://upetd.up.ac.za/thesis/available/etd-04052007-111238/ |