Strategic management roles of the corporate communication function

Strategic management roles of the corporate communication function

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Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision making roles in organisations. They seem to be unable to see the big picture or...

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Bibliographic Details
Main Author: Steyn, Benita
Other Authors: Rensburg, Ronel S.
Language:Eng
Published: 2013
Subjects:
Senior managers
Chief executive officer (CEO)
Organisations
Communication goals and objectives
Performance of corporate
Corporate satisfaction
UCTD
Online Access:http://hdl.handle.net/2263/32454
Steyn, B. 2000, Strategic management roles of the corporate communication function, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/32454>

Internet

http://hdl.handle.net/2263/32454
Steyn, B. 2000, Strategic management roles of the corporate communication function, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/32454>

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