Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park

Thesis. (M. Tech. (Dept. of Marketing, Faculty of Management Sciences)) -- Vaal University of Technology, 2011. === The underlying determinants of how and why people shop has been a topic of study for many years, when typologies of shopping styles were developed. These studies have been successful i...

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Bibliographic Details
Main Author: Mandhlazi, Lawrence
Other Authors: Dhurup, M.
Format: Others
Published: 2012
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