Green consumer buying behaviour: antecedents, selection attributes of generation Y consumers and the relationship with future behavioural intentions
D. Tech. (Marketing, Department of Marketing and Sport Management, Faculty of Management Sciences) Vaal University of Technology === The concept of green marketing has gained prominence in academia in recent years with concomitant implications for marketing strategy. The considerable attention acco...
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| Format: | Others |
| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10352/296 |