Experiential marketing as a predictor of repurchase intentions of Smartphones amongst youth in South Africa
A research report submitted to the faculty of commerce, law and management, university of the Witwatersrand, in partial fulfilment of the requirements for the degree of master of management in Strategic Marketing. === Globally there has been a decrease in fixed line telephones while Smartphone sales...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Sebopa, Caroline Boitumelo (2017) Experiential marketing as a predictor of repurchase intentions of Smartphones amongst youth in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23694> http://hdl.handle.net/10539/23694 |