Sémioprostor reklamních kampaní před referendem o vstupu ČR do EU : (srovnání kampaně MZV ČR, kampaně soukromého média a kampaně média veřejné služby)
The aim of this thesis was to analyse certain parts of promotional campaign for referendum on accession of the CR to the EU. The media campaign took place in May and June 2003 and the referendum was held on 13th and 14th June, 2003. I chose five representative ads, three of them being television spo...
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| Format: | Dissertation |
| Language: | Czech |
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2006
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| Online Access: | http://www.nusl.cz/ntk/nusl-269075 |