Koheze a koherence v reklamních textech
The thesi s deals with cohesion and coherence in print advertising texts. The first part follows the concept of advertising as a specific type of todayr s discourse and its description. Second part is pointed to text, its cohesion and coherence and various approaches to them. It r s dedicated to the...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2008
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| Online Access: | http://www.nusl.cz/ntk/nusl-287853 |