Retail business model transformation in multichannel environment
With the advent of internet and e-commerce, the way of carrying out business and transactions has changed to a great extent. Consumers are continuously changing the way they do shopping and this has forced retail business to transform their traditional brick and mortar into adopting multi-channel bu...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2015
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201510152075 http://nbn-resolving.de/urn:nbn:fi:oulu-201510152075 |