Consumers’ attitudes towards fashion and the effect of digitalization on their fashion consumption
Consumption is a process of consumers selecting and using goods and services. It is influenced by external elements such as cultural, social and economic factors, but also a consumer’s own internal preferences, values and motivation. In the past decades, rapidly accelerated globalization and technol...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2017
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201711083064 http://nbn-resolving.de/urn:nbn:fi:oulu-201711083064 |