Localizing websites: A comparative study of cultural and linguistic adaptation of website content and design for companies entering the Latino/Hispanic and/or the Mexican markets
This study explored the cultural knowledge and analysis needed for the successful localization of websites in two different countries—the U.S. and Mexico. Localization is defined as linguistically and culturally adapting a product for the target language in the local area, region, or country where i...
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| Format: | Others |
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Scholarly Commons
2012
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/233 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1232&context=uop_etds |